KX Group

The KX Group is disrupting the Australian health and fitness industry with highly stylised, boutique fitness studios, offering the latest fitness techniques from across the world with a local twist. To aid in spreading its unique take on fitness, KX Group engaged SMWY in 2014 to lead its public relations.

The KX Group is disrupting the Australian health and fitness industry with highly stylised, boutique fitness studios, offering the latest fitness techniques from across the world with a local twist. To aid in spreading its unique take on fitness, KX Group engaged SMWY in 2014 to lead its public relations.

Founded by young entrepreneur Aaron Smith, in 2010, this lifestyle brand has gone from strength to strength and now comprises over 30 locations across Australia with an annual turnover of more than $12 million.

SMWY crafted a public relations strategy that would target relevant media for the company’s goals alongside building the founder profile of Aaron Smith. KX Group was listed as a company that had a cracking 2014 by Business Insider, named in the SmartCompany Crowe Horwath #Smart50 Awards List at number 18, was mentioned multiple times in major media and featured in Kochie’s Business Builders on the 7 Network.

Smith went from being an unknown entity to being recognised as one of Australia’s leading young entrepreneurs, being interviewed on Sky News Business and featuring in a number of business and lifestyle titles, including, Business Insider Australia, Kochies Business Builders, SmartCompany, Startup Daily, Marketing Mag, Franchise Business, ShortPress, Ninemsn, Yahoo 7 Finance, The Daily Telegraph, Women’s Fitness and a variety of health and lifestyle blogs. Smith was the resident pilates expert at the digital lifestyle publication, The Carousel, and was named in the 2015 Men’s Style ‘Men of Influence’ list. He was also a speaker at Australia’s largest fitness conference and expo, Filex 2015.

While working with SMWY, KX Group revenue grew from $2.9m to just over $6m.

Aside from the public relations for KX Group and founder Aaron Smith, SMWY also provided event services for the Sydney flagship studio launch and successfully trained their head office and studios in social media.

Notable Achievements

  • Aaron Smith – Men’s Style Men of Influence 2015
  • KX Group No 18 SmartCompany Smart50
  • KX Group named 2014 Australian Startup of the Year