WINK Models // TheRight.Fit
Taryn Williams, Founder & CEO, TheRight.Fit, is one of the most well recognised, award winning female entrepreneurs in Australia. Her success began with WINK Models, founded in 2007, which is now one of the leading commercial modelling agencies in Australia with over 650 talent nationwide.
When Taryn Williams looked to create a communications strategy for WINK Models and raise public awareness, she turned to SMWY. Since then she and the brand have appeared in a number of media including primtetime television, mainstream digital and print as well as radio, and won a number of awards including being listed as one of Anthill’s Coolest Companies of 2015 and being named as a finalist in SmartCompany’s and B&T’s Hot 30 under 30.
Integral to this has also been developing Williams’ own personal brand as an entrepreneurial success story and thought leader. Williams has appeared in mainstream TV, digital and print as well prestigious speaking appearances and awards including Finalist 2016 AIM Leadership Excellence Awards, Women’s Agenda Entrepreneur of the Year and B&T Women in Media Entrepreneur of the Year.
When Williams looked to disrupt the talent and influencer marketing industry in late 2015 with the launch of TheRight.Fit, she again turned to SMWY. TheRight.Fit has had significant media coverage since working with SMWY and also benefited from extensive communications and PR support during capital raising and partnership development.
- B&T Women in Media ‘Entrepreneur of the Year’ Finalist
- Multiple Television appearances including Ch 7 Sunrise, Morning Show, Sky News Business
- Finalist Women’s Agenda Entrepreneur of the Year
- Taryn Williams speaker Pause Fest 2016 & 2017
- National TV, print and digital coverage for TheRight.Fit seed funding round with Airtree 2015
"Samantha and her team have taught me the great value of building my personal brand alongside that of my individual companies. I have personally recommended SMWY to company founders, CEOs, clients and venture capital firms and will continue to do so. They never fail to deliver outstanding results. They are an invaluable part of our team—strategic, well connected and driven to ensure our success."